Plus, NYC Restaurant Week is here!

The Latest

January 18, 2023


New Neighbor: Avocaderia

We’re excited to welcome the flagship location of Avocaderia to 245 Fifth Avenue in NoMad. The seasonally-inspired, fast-casual restaurant offers salads, grain bowls, smoothies, and toasts that put a wholesome spin on familiar favorites.

“This location to us is a love letter to New York,” says Founder Alessandro Biggi. “It’s amazing to be on Fifth Avenue right between the Flatiron Building and the Empire State, and as an Italian expat, it’s a very special feeling. We look forward to welcoming everybody to our new home.”

Meet Avocaderia

Photo Credit: Avocaderia


Your Chance to Win a Dinner for Two!

With the new year here, our team is ready to hit the ground running.

Please take 5-10 minutes to give us feedback on the neighborhood and the work that we do each day. Your responses help us prioritize projects and inform us on how we can be most helpful in the year to come.

Respondents will be entered to win a $100 gift card to one of the following restaurants: KolomanZaytinyaHawksmoor, or BLACKBARN.

Take the Survey


Movers & Shakers: Vinzar, Co-Founder & Owner of The Clean Beauty Lab

Meet Vinzar, co-founder and the new sole owner of Clean Beauty Lab, a vegan salon and hair care line dedicated to the NYC clean beauty movement.

“My job is to be mostly an artist, but also part chemist, part scientist, part therapist, part healer. It’s a beautiful experience, to be able to cater to our clientele whose continued trust in us forges the exciting future of the clean beauty world at large,” says Vinzar.

Vinzar discusses his journey into the hair care industry, business inspiration, and what he likes most about Flatiron & NoMad.

Full Interview

Photo Credit: Terry Niefield


Get to Know: Fierce Grace

Meet Fierce Grace, the hot yoga studio located at 284 Fifth Avenue, 2nd Floor in NoMad. A British brand, Fierce Grace was launched in the UK in 2000 and arrived in NYC in 2017 with studios in NoMad, Lower East Side, and Harlem.

“We are thrilled to be in NoMad, and provide our services to the area. Being a local resident myself, I knew this was the perfect location for us,” says NYC Owner & Senior Instructor Kelly Isaac.

Meet Fierce Grace

Photo Credit: Fierce Grace


NYC Restaurant Week

Catch us at NYC Restaurant Week this winter now through February 12! Take advantage of special menus and deals at Flatiron and NoMad restaurants. Enjoy a 2-course lunch or 3-course dinner from $30, $45, or $60.

Highlights include:

Reserve Your Table

Photo Credit: NYC & Company


Our Pedestrian Report Has Expanded

Our Q4 2022 Pedestrian Report features expanded foot traffic data and updated visuals that reveal trends at strategic locations around the neighborhood.

In November and December, Flatiron Plaza foot traffic reached 90% of pre-pandemic levels – around 58,000 visits each day. District-wide foot traffic surpassed 75% recovery and return-to-office rates reached 60% through December.



Things to Do This Week in Flatiron & NoMad

Check out these upcoming neighborhood events:

Local Events



Quick hits on community info, resources, & happenings

Free At-Home COVID Test Giveaway: Council Member Erik Bottcher’s office is distributing free at-home COVID test kits on Thursday, January 19 from 12 – 2 pm at the Penn South Program for Seniors at 290A Ninth Avenue. Test kits will be distributed on a first come, first served basis. Email district3@council.nyc.gov with questions.

Anti-Crime Summit: In partnership with the Manhattan Chamber of Commerce, Business Improvement Districts, and civic associations, virtually attend the half-day summit conference to address public safety challenges facing Manhattan on Thursday, January 19 from 9:30 am – 12:45 pm. Register here.

NYC Employers: Salary Transparency Law is in effect. As of November 1, 2022, all NYC employers with four or more employees and employment agencies of all sizes must state the salary range or rate of pay when advertising a job, promotion, or transfer opportunity. For more information, visit here.

Neighborhood Updates

  • Boom Truck: A boom truck will be present at 210 Fifth Avenue on Saturday, January 21 – Sunday, January 22 from 7 am – 6 pm, and Saturday, January 28 – Sunday, January 29.

Neighborhood Guides


Photo of the Week


Iconic buildings meet winter skies via @lucianochincherini


Get The Latest Info in Flatiron & NoMad: