March News Roundup

In the News

Apr 1, 2021

March news highlights include businesses receiving notable shoutouts, new businesses opening, and a legacy business closing. Stay in the know with the latest Flatiron News.


Restaurants & Bars


District Businesses

  • Swingers, an entertainment venue blending mini-golf with eating, drinking, and dancing, will open in the Virgin Hotel at 1227 Broadway (via Real Estate Weekly).
  • Michelin-star Chef Hiroki Odo founds an art gallery called THE GALLERY where American and Japanese artist can showcase their work along with Odo’s seasonal menu (via amNY).
  • Rhone a men’s activewear company is set to open to a flagship store at 133 Fifth Ave (via WWD).
  • Sonder plans to reopen the 64-unit Flatiron Hotel at 9 West 26th Street in April 2021. (via the Real Deal)
  • Arc’teryx a company that sells outdoor clothing and climbing gear redesigned its interior space at 139 Fifth Avenue to a backcountry hut-inspired design (via Hyperflex).
  • Spoke & Weal salon’s natural-hair specialists Alexandra Hiers was featured in an episode of Hair Me Out where Regina Harris talks about her hair transformation of “cinnamon hair color” (via Refinery 29).
  • Harry Potter New York plans to open this summer in the Flatiron District (via Mugglenet).
  • Clara Dalzeen, General Manager of Flatiron Wines & Spirits, a specialized shop in rare and allocated wines, was featured in the “There’s Unprecedented Access to Rare Wine—If You Know How to Find It” (via Winemag).
  • The NoMad Hotel is temporarily shutting down for renovations starting April 2 (via Eater NY).
  • Porro and Living Divani opened an apartment-style showroom at 135 Fifth Avenue on the 2nd Floor (via Wallpaper).
  • INNSiDE by Meliá is an urban oasis hotel with an outdoor patio and restaurant for guests and pets! In partnership with, INNSide will have stylish pet products such as PupRug pet beds and PupProtector throw blankets for its pet-friendly rooms (via Business Traveler).
  • The ACE Hotel New York in NoMad plans to reopen soon (via Wall Street Journal).


Real Estate

  • JLL Capital Markets has arranged $35.1 million in financing for the redevelopment of 41-47 East 21st Street on 21st Street between Park Avenue South and Broadway, transforming the parking facility into a class-A, climate-controlled self-storage facility (via NYREI).
  • Madison Square Park Tower gets featured in “Most stylish houses in New York City” because of its 13,000 square fleet triplex (via CEO World Magazine).
  • The Rose Hill apartment building is collaborating with the Fhitting Room, a boutique fitness studio focused on high-intensity interval training classes. Head instructor Eric Salvador will offer private sessions in the building’s gym when it opens this summer (via New York Post).
  • The Flatiron Building’s limestone and the terracotta facade are being restored along with building renovations (via YIMBY New York).
  • Ritz Carlton’s facade continues to be renovated on 1185 Broadway (via YIMBY New York).
  • The Madison House an 805-foot-tall residential skyscraper at 126 Madison Avenue plans to soon finish up the podium (via YIMBY New York).
  • The facade work on the 23-story office building at 1245 Broadway will be completed by end of the year (via YIMBY New York).
  • The Haymarket Building, an office property at 135 West 29th Street, was purchased by the Kaufman Organization for $34.5 million (via Real Estate Weekly).


Around the Neighborhood


Header Photo Credit: Flatiron Wines & Spirits

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