News

New Neighbor Roundup: Yume Ga Arukara, Pilates Park, Birthsmarter & Haas Osteopathic Medicine

Nov 11, 2026

Several new businesses have recently opened in the neighborhood. This month’s roundup features a variety of new neighbors, from the first New York City location of a Japanese udon restaurant to a boutique Pilates studio. Stay in the know with the latest New Neighbors in Flatiron & NoMad.

Yume Ga Arukara, 271 Fifth Avenue, @yumegaarukara
Yume Ga Arukara, the Japanese restaurant specializing in udon has opened its first New York City storefront in NoMad. Meaning “Because I Have a Dream,” Yume Ga Arukara was established in 2017 in Cambridge, Massachusetts by longtime friends Juan Carlos Vidal and Chef Tsuyoshi Nishioka. “We’re incredibly excited to bring Yume Ga Arukara to the Flatiron and NoMad neighborhood. Since opening our first location, our mission has always been to share our passion for authentic Japanese udon, quality, and genuine hospitality,” says Juan Carlos Vidal. “New York City represents an exciting new chapter for us, and we look forward to becoming part of this vibrant community and sharing the Yume experience with our new neighbors.” Like its other locations, here Yume Ga Arukara offers a unique approach to udon using a labor-intensive, traditional preparation to make the signature noodles and broth.

The multi-level space includes an open kitchen layout, allowing guests to see how each dish is carefully made to let each ingredient shine. Using an imported noodle machine from Japan, Yume makes its udon fresh daily. Similarly, the broth is created through a 12-hour process where flavors are built gradually. Guests can choose from Cold Udon and Hot Udon. Try the Signature Cold Niku Udon is served with a fish-based broth, beef, seaweed, crispy tempura batter, lemon, daikon, and tare. Or savor the Hot Niku Udon made with chicken broth, beef, crispy tempura batter, dried shrimp, and Japanese pepper flakes. Spicy options are also available in Cold and Hot Udon featuring a homemade chili paste. While there, enjoy bar seating, a sunlit dining room upstairs, and an enclosed atrium garden offering natural light and greenery throughout the interior. Join Yume Ga Arukara for hand-crafted udon for your next meal in the neighborhood! Yume Ga Arukara is open daily.

Pilates Park, 1123 Broadway, Suite 718, @pilatesparkllc
The boutique Pilates studio, Pilates Park, has recently opened in NoMad. Founded by Senior Pilates Instructor and educator Katherine Graham, Pilates Park is a calm, inviting space offering small classes for individualized instruction as well as private sessions. “We’re so excited to be part of NoMad, a neighborhood that has such a rich mix of history, style, and vibrancy,” says Katherine. “There’s a real appreciation here for independent businesses and thoughtfully designed spaces, and we’re looking forward to contributing to that community. We hope Pilates Park becomes a place where neighborhood residents, workers, and people just passing through feel welcome and connected.” Pilates Park features a range of apparatus and mat classes that clients and instructors alike can enjoy.

Combining classical and contemporary Pilates with a rehabilitative focus, Pilates Park is designed as a serene oasis inspired by the surrounding neighborhood and Joe Pilates’ original studio. Whether you’re a beginner or are seasoned, each 50-minute class can be tailored to clients led by talented, certified instructors. Class highlights include, Reformer Foundations, Tower Foundations, Intermediate/Advanced Apparatus Dance Flow, and Beginner Progressions Mat. Get started by signing up for an Intro Class Special, a group class, or a private session! Pilates Park also offers workshops and teacher training. Pilates Park is open daily.

Birthsmarter, 5 West 30th Street, @birthsmarter
Childbirth education center Birthsmarter has now opened a dedicated space in the neighborhood. Established in Brooklyn in 2019 by CEO, doula, and birth educator Ashley Brichter, Birthsmarter has since grown into a vibrant community offering monthly classes for couples and families. “As a native New Yorker, I am thrilled to put down roots for my business in the heart of Manhattan,” says Ashley. “Practically, this neighborhood is widely accessible for our students and our professional community, but more than that – the neighborhood and our unique loft space just feel good to be in. Students are already enjoying being able to step onto Broadway at lunch or after class and enjoy the best the city has to offer.” Birthsmarter is rooted in education theory and mindful pedagogy that’s built on three core pillars: physiology, societal context, and personal circumstance.

At Birthsmarter, students can take a range of classes such as Childbirth Education, Newborn Care, Postpartum Prep, and Private Classes. The signature Childbirth Education class offers a curated, informative, and science-backed curriculum to learn about and prepare for childbirth. Newborn Care focuses on early parenthood and is designed help navigate your journey with confidence and understanding. This offering can also be taken together with Lactation and Postpartum classes. Birthsmarter classes include access to Birthsmarter’s pregnancy and parenting resources page, exclusive partner discounts to relevant products and services, and weekly office hours and access to Birthsmarter educators all in an inclusive, unbiased, and non-judgmental environment. IVF parents, queer parents, single parents, and those preparing for birth-after-loss are warmly welcomed. Birthsmarter offers an Alternative Pricing Policy where no one will be turned away due to financial circumstance. Expectant parents or new parents, join Birthsmarter for thoughtful education and a supportive community! Birthsmarter is open daily.

Haas Osteopathic Medicine, 51 East 25th Street #301
Founded by board-certified Dr. Hillary Haas, Haas Osteopathic Medicine is now open in the district. With over a decade of experience, Dr. Haas’ practice is grounded in the osteopathic principle that the mind, body, and spirit are connected. “Flatiron & NoMad is such a vibrant and welcoming district. As an independent physician, I believe practicing medicine goes beyond the office; it’s also about being part of a community,” says Dr. Haas. “The area brings together a dynamic mix of residents, entrepreneurs, and highly skilled professionals, creating unique opportunities for collaboration, something I genuinely value.” With a patient-focused, holistic approach to care and wellness, Haas Osteopathic Medicine works with patients of all ages.

Dr. Haas works with each patient to determine the right care while being guided by the principles of osteopathic medicine including, the body as a dynamic unit of function, the body has self-regulatory and self-healing mechanisms, and the body structure and function are interconnected. Treatment is based on an understanding of these criteria. Dr. Haas uses Osteopathic Manual Medicine (OMM) in the diagnosis and management of patients. OMM aims to restore optimal structural alignment, enhance circulation and lymphatic flow, support nervous system balance, reduce pain, and improve range of motion. Dr. Haas works with infants, children, and adults on a variety of conditions to promote healing. Learn more about Dr. Haas’ practice and book your appointment in the neighborhood!