RFP: 28th Street Permanent Mural Installation
The Flatiron NoMad Partnership (the “Partnership”) seeks proposals for a permanent mural to be placed on 37 W 28th St 4th Floor, New York, NY 10001. The studio/artist shall install and maintain a mural that enlivens the wall and adds to the NoMad neighborhood’s identity.
The selected mural will highlight the historic Flower District and Tin Pan Alley while also celebrating the Partnership’s 20-year anniversary of formation. The mural shall feature a bold design that captures NoMad’s creative spirit, cultural diversity, and energetic pulse, and shall transform the space into a visually striking landmark in the district. Installation of the artwork will be managed by the Partnership in collaboration with Colossal Media.
The mural site is on a private building wall adjacent to a Privately Owned Pedestrian Space (POPS) maintained by the Ritz-Carlton Hotel, on 28th Street between Broadway and Sixth Avenue. 28th Street is the beating heart of the NoMad neighborhood and sees over 25,000 daily pedestrians on this block alone. The site is also adjacent to the 28th Street R/W subway station, which sees over 2.5 million riders a year. With heavy foot traffic and iconic stakeholders, the mural will be a grounding landmark within the neighborhood. A street view of the site can be found here.
Questions regarding the RFP should be directed via email to Claudia Rincon no later than 5 PM EST on March 27, 2026. Please email full submissions with all requested elements as one combined PDF with “2026 28th Street Mural” in the subject line to Claudia Rincon, Placemaking Director (crincon@flatironnomad.nyc) no later than 5PM EST on April 20, 2026.
Submission Deadline
Monday, April 20, 2026, 5:00PM