New Neighbor Roundup: Kidilum, Arlettie & In Heroes We Trust

Several exciting new businesses have recently opened in the neighborhood. This month’s roundup features a variety of new neighbors, from a South Indian dining destination to a collaborative fashion and design pop-up. Stay in the know with the latest New Neighbors in Flatiron & NoMad.

Kidilum, 31 West 21st Street, (917) 522-0355, @kidilum.nyc
The ingredient-forward South Indian restaurant Kidilum has opened in Flatiron. Translating to “beyond awesome” Kidilum brings together innovative food, drink, design, and hospitality to create something memorable. “We chose Flatiron because we instantly fell in love with its energy… The kind of neighborhood where creativity, culture, and dining are always evolving,” says Co-Founder Sid Sharma. “The ever-changing restaurant scene constantly inspires us, and the people who live, work, and gather here make it feel like the perfect place for Kidilum to call home. It’s a community that appreciates bold ideas, great food, and vibrant hospitality, and we’re excited to add our Kerala-rooted, New York-built story to the rhythm of Flatiron.” At Kidilum, guests can savor handcrafted dishes and culinary-driven cocktails in a welcoming and captivating space.

Upon entering, the interior features elements of South Indian culture adorned throughout, from handcrafted tiles to textured clay walls and custom art. Led by Chef Vinu, Kidilum’s curated menu is a reflection of his experience and journey working at restaurants around the world. The open concept kitchen creates bold and balanced coastal flavors that highlight each season. Dishes can be paired with a craft cocktail from the beverage program, made using real ingredients, spices, herbs, fruits, and infusions rooted in South Indian traditions. Kidilum officially opens on Friday, February 27th! Book your reservations today.

Arlettie, 45 West 25th Street, @arlettieparis
Founded in 2004, Arlettie works with prestigious luxury and fashion brands to create exclusive sales in Paris, London, Milan, online, and now New York City. Located in NoMad, the showroom hosts weekly private sales of haute couture, ready-to-wear, leather goods, and fine jewelry. “Flatiron and NoMad feel like a natural choice for us – the neighborhoods sit at the intersection of creativity, fashion, design, and innovation, with a strong community of discerning New Yorkers who truly appreciate craftsmanship and luxury,” says the Arlettie Team. “Being surrounded by such a vibrant mix of established brands, emerging concepts, and cultural energy makes this location incredibly meaningful for our first New York opening, and we’re thrilled to become part of the neighborhood.”

Access to Arlettie’s sales is exclusive and offers significant discounts to subscribers. Each week, subscribers can see the showroom transform to highlight different premium brands with unique items to add to your collection. With over 20 years of experience in private sales, Arlettie’s expert curation provides members with a luxury shopping experience. Past sales have featured brands from Isabel Marant to Versace. Subscribe for free to Arlettie today to receive your personal invitations and discover items from brands you love! The showroom is open daily from 10 am – 7 pm, according to event schedules and by invite only.

In Heroes We Trust, 12 West 29th Street, @inheroeswetrust
Founded by creative producer and fashion designer Neely Shearer, In Heroes We Trust is a collaborative art, style, design, and experiential company that has recently opened a pop-up in NoMad. “Landing in Flatiron & NoMad feels incredibly special and we’re so grateful to our friends Tom and Henri of MAISON 10 for helping make the introduction,” says Founder Neely. “After exploring many neighborhoods across the city, this was the one that immediately felt aligned. There’s a distinctive energy here — creative yet refined, historic yet forward-thinking. The streets feel alive with design, and laidback hospitality. From day one, we’ve felt warmly welcomed, and that sense of community has meant everything.” The 3-month pop-up is a women-led space, each bringing unique concepts across vintage, fashion, and art. 

The collaborative pop-up showcases the works of six talented designers and artists including, Neely Shearer, Clare Herron, Sarah Sokol, Erin Powell, Catriona Stewart, and Laura Ellner. Neely Shearer curates vintage, reworked, and new garments from designers, art from local and international artists, and her own designs. A co-owner of Hidden Gem, Clare Herron creates lingerie from upcycled vintage and eco-conscious materials, handmade by her team in LA and Hudson, NY. Sarah Sokol is a couture milliner, crafting one-of-a-kind hats and headpieces for icons such as Beyoncé and Janelle Monáe. Erin Powell makes unique garments from carefully sourced vintage textiles where each piece is reimagined, reflecting the history, place, and craft of the fabric. Catriona Stewart is a visual artist and designer whose works have been shown internationally from The Yale Center for British Art to The Royal Academy. Founder of Reracked, Laura Ellner leads the Kingston, NY–based archival boutique & vintage bridal studio that offers styling, sourcing, and tailoring services for sought-after pieces. Visit In Heroes We Trust to discover wonderful items now through April! In Heroes We Trust is open daily.

Header & Thumbnail Photo Credit: Kidilum